You’ve Got Symptoms.
We’ve got backup.

Track your symptoms. Prep like a pro. Remember what actually happened.
HerSay is your medically-savvy BFF — helping you walk into every appointment with clarity and confidence.

Our partners

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  • Logo for The Accelerator Centre featuring colorful abstract shapes and bold text.
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  • Logo for Innovation Factory with stylized green and blue lines and dots, and the words 'Innovation Factory' in gray and blue text.

Over 150 women have shared their experiences to shape this. Add your voice.

Healthcare wasn’t built with women+ in mind.

A female doctor in a white coat with a stethoscope around her neck consulting a male patient at a desk in a medical office with a model of a human skull, a tablet, a computer monitor, and a printer on the desk, and window blinds in the background.

29% of women report being dismissed by a doctor

(KFF, 2022)

72% want more personalized care

(McKinzie Health Institute, 2022)

3 out of 4 women experience delays in getting the care they need

(KFF, 2022)

A smarter, kinder way to navigate your health journey

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Smart Prep

Know what to ask before your appointment, tailored to your symptoms.

Guided Notes & Follow Up

Log what your doctor says and know what to do next.

Your Personal Health Timeline

Track patterns and insights in one place, without the overwhelm.

Get early access when HerSay launches.

What women are saying

  • “I’ve been to eight specialists. This is the tool I wish I had from the start.”

    Lauren, 34

  • It’s like bringing an advocate with me to every appointment.

    Shivani, 39

  • I don’t want my daughter to go through what I did. HerSay is the future.

    Jen, 41

How it works

Mobile phone screen displaying a health app interface with greeting to Sarah, check-in options, quick actions for tracking, preparing medication, and medication, upcoming appointment details, and health insights options.

  • → Simple daily check-ins, no jargon.

  • → Personalized prompts so you don’t forget key questions.

  • → (Coming soon) Capture the conversation with consent, AI-powered notes.

  • → Clear follow-up questions. Helpful research. Built-in encouragement.

Who it’s for

✅ You’ve ever had to Google your own diagnosis.

✅ You’ve been told “it’s nothing” when it felt like something.

✅ You leave appointments with more questions than answers.

✅ You’re navigating chronic illness, invisible symptoms, or big life changes like pregnancy, fertility, or menopause.

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Meet the Team

We built HerSay because we’ve lived it. The confusion. The gaslighting. The self-advocacy.

And now, after speaking to dozens of women with the same story, we knew we needed something better.

HerSay isn’t just another app. It’s a movement toward healthcare that listens.

A young woman with shoulder-length red hair and fair skin, wearing a sleeveless black turtleneck top and a brown belt, standing against a dark gray background.

  • Rebecca is a seasoned entrepreneur, strategist and women’s health advocate with over a decade of experience building data-driven solutions across tech and healthcare. She founded HerSay to close the gender gap in medicine by empowering women and gender-diverse individuals with the tools they need to take control of their healthcare journeys. With a background in sales operations, digital transformation and human-centered design, Rebecca is passionate about leveraging AI and storytelling to make healthcare more personalized, equitable and informed. She’s also a speaker, startup advisor and mom—deeply committed to reshaping how we show up in the exam room.

A smiling woman with long dark hair, fair skin, and freckles, wearing small hoop earrings, in a bright room with a blurred background of greenery and flowers.

  • Emma Colter is the operational force behind HerSay, combining deep expertise in health systems strategy and user-centered design to build scalable, high-impact digital tools for women and gender-diverse people. As COO, she ensures HerSay delivers trusted, accessible and empowering healthcare experiences. With a background spanning digital health, public health and organizational change, Emma brings a systems-level lens to innovation—translating complex problems into actionable, human-centered solutions.

Be the first to try HerSay