Her health. Her voice. Her say.
Too often, women and underserved communities are dismissed, misdiagnosed or simply not heard in the healthcare system. We’re here to change that.
HerSay is an AI-powered health companion built to help you prepare for, navigate, and follow up on medical appointments with confidence.
We help you track symptoms, organize your questions, summarize doctor feedback, and advocate for yourself — without second-guessing your experience.
Why we exist
The problem isn’t just miscommunication. It’s misrepresentation. Research shows that:
1 in 3 women have felt dismissed by their healthcare provider.
72% want more personalized care.
Most existing apps only track one piece of your health journey — not the full story.
We believe your lived experience is valid data. And that your voice deserves more than a 10-minute time slot.
Our mission
To put power back into the hands of patients by building tools that center their stories, deepen practitioner conversations, and make navigating healthcare feel human again.
HerSay doesn’t replace your care — it amplifies your voice within it.
Meet the Team
Founded by Rebecca Lynn Lyons (CEO) and Emma Colter (COO), HerSay brings together lived experience, business leadership, AI expertise, and fierce advocacy for gender-equitable healthcare. We’re proud to be women-led, Canadian-founded, and community-powered.
-
Rebecca is a seasoned entrepreneur, strategist and women’s health advocate with over a decade of experience building data-driven solutions across tech and healthcare. She founded HerSay to close the gender gap in medicine by empowering women and gender-diverse individuals with the tools they need to take control of their healthcare journeys. With a background in sales operations, digital transformation and human-centered design, Rebecca is passionate about leveraging AI and storytelling to make healthcare more personalized, equitable and informed. She’s also a speaker, startup advisor and mom—deeply committed to reshaping how we show up in the exam room.
-
Emma Colter is the operational force behind HerSay, combining deep expertise in health systems strategy and user-centered design to build scalable, high-impact digital tools for women and gender-diverse people. As COO, she ensures HerSay delivers trusted, accessible and empowering healthcare experiences. With a background spanning digital health, public health and organizational change, Emma brings a systems-level lens to innovation—translating complex problems into actionable, human-centered solutions.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!